Brand Story
Reffair was founded with a simple belief — cleaner air should not be a luxury. While travelling across Europe, our founder experienced something many people rarely notice until it changes: clean air that felt light, effortless, and natural to breathe. Back in India, the contrast was impossible to ignore. But the concern wasn’t only pollution levels. The market was filled with generic air purification products that were never truly designed for Indian conditions — our roads, dust levels, climate, traffic, and driving environments are uniquely challenging. To understand these realities firsthand, our founder travelled across India by road through multiple states, studying air quality conditions, vehicle environments, and everyday consumer challenges across metros as well as Tier-2 and Tier-3 cities. That journey became the foundation of Reffair. Reffair focuses on building practical, research-driven air technology solutions designed specifically for Indian conditions. This approach led to the development of products like the AX50 and several patented innovations focused on healthier living and smarter mobility. Today, Reffair serves customers across India and international markets with one mission: To make cleaner, healthier air accessible for everyone.
Reffair — Innovating Air, Elevating Lifestyle.
Mission
Core values
- Innovation – We continuously invest in research and design to deliver advanced solutions tailored to modern lifestyles.
- Quality – Every product is built to meet global standards with rigorous testing and uncompromising reliability.
- Customer Centricity – Our customers are at the heart of everything we do, from product design to after-sales service.
- Integrity – We conduct our business with transparency, honesty, and accountability.
- Sustainability – We are committed to eco-friendly practices in product development, packaging, and operations.
VISION
To become India’s most trusted and globally admired brand in consumer goods and home appliances, leading the way with air-related technologies that redefine comfort, health, and sustainability.
Why Reffair
Why Reffair
At Reffair, we believe technology should solve real everyday problems — not just add features. Our products are designed for Indian conditions, keeping in mind dust, pollution, climate, traffic, and modern lifestyles.
From air purifiers and humidifiers to tyre inflators and vacuum cleaners, every product is built through extensive research, testing, and continuous refinement to deliver reliable performance and everyday convenience.
What truly sets Reffair apart is our commitment beyond the sale. We focus on long-term customer support through dependable service, spare part availability, repairs, and continued after-sales care.
Today, many customers trust Reffair for innovative products backed by reliability, quality, and lasting support.
Our Journey
2018
Company incorporated — identified that air pollution in India is one of the biggest challenges for healthier living.
2019
We set out with a vision to make clean air accessible for every Indian and began designing the AX30 Car Air Purifier.
2021
After two years of innovation, AX30 was launched and soon became a Best-Seller on Amazon India & Flipkart. We also expanded into UAE, UK, and USA markets.
2023
Started working on new products like AX50 and LivAir in India. Some of these innovations are now patented. We shifted focus to Make in India for Indian markets.
2025
Reffair now has 250K+ customers worldwide. We expanded into air-related products like vacuum cleaners, tyre inflators, dehumidifiers, and more.
