Brand Story
While travelling across Europe, I was struck by something simple and powerful — the air felt clean, light, and effortless. Back home, the data told a harsher story: many Indian cities repeatedly ranked among the most polluted in the world, with studies linking poor air quality to reduced life expectancy and higher risks of cardiovascular disease and respiratory illness.
It wasn’t only the headlines. I saw dusty skies and unhealthy air even in Tier-2 and Tier-3 towns. I watched family members struggle with respiratory problems and realized how few people knew that the air inside homes and cars can be up to 5× more polluted than outside. That moment of clarity ignited the idea for Reffair.
Reffair began with a simple mission: make cleaner air accessible for every Indian. We started by designing practical, affordable solutions that work in real Indian conditions — products built from research, refined by testing, and guided by empathy. Our journey is personal because our purpose is personal: healthier breaths, safer homes, and longer, fuller lives for the people we love.
Reffair — Innovating Air, Elevating Lifestyle.
Mission
Core values
- Innovation – We continuously invest in research and design to deliver advanced solutions tailored to modern lifestyles.
- Quality – Every product is built to meet global standards with rigorous testing and uncompromising reliability.
- Customer Centricity – Our customers are at the heart of everything we do, from product design to after-sales service.
- Integrity – We conduct our business with transparency, honesty, and accountability.
- Sustainability – We are committed to eco-friendly practices in product development, packaging, and operations.
VISION
To become India’s most trusted and globally admired brand in consumer goods and home appliances, leading the way with air-related technologies that redefine comfort, health, and sustainability.
Why Reffair
At Reffair, we go beyond just creating products — we design innovative solutions that simplify and improve everyday life. From air purifiers and humidifiers to tyre inflators and vacuum cleaners, every product is built with precision, reliability, and your comfort in mind.
What sets us apart is not only our focus on innovation but also our unwavering commitment to customer service. Unlike most D2C brands in India, Reffair ensures continued support even beyond warranty — offering spare parts, repairs, and after-sales care to keep your products running smoothly for years.
Every Reffair product undergoes intensive research, rigorous testing, and strict quality controls before it reaches you. This is why thousands of customers trust us to deliver not just products, but dependable experiences that truly make a difference.
Reffair is more than a brand. It’s a promise of innovation, reliability, and lifelong support — because we believe our responsibility doesn’t end at the sale, it begins there.
Our Journey
2018
Company incorporated — identified that air pollution in India is one of the biggest challenges for healthier living.
2019
We set out with a vision to make clean air accessible for every Indian and began designing the AX30 Car Air Purifier.
2021
After two years of innovation, AX30 was launched and soon became a Best-Seller on Amazon India & Flipkart. We also expanded into UAE, UK, and USA markets.
2023
Started working on new products like AX50 and LivAir in India. Some of these innovations are now patented. We shifted focus to Make in India for Indian markets.
2025
Reffair now has 250K+ customers worldwide. We expanded into air-related products like vacuum cleaners, tyre inflators, dehumidifiers, and more.
