It is essential to understand the kind of polluted environment in which we are currently living. We breathe such polluted air, affecting our health and significantly decreasing our life expectancy. Air pollution in Indian cities is rising at an alarming rate, posing high health risks. According to statistics, 13 out of the 20 most polluted cities in the world are in India. When we looked at the air purifier market in India, we noticed some non-recognized brands are selling sub-standard products, and the branded ones are highly over-priced with expensive filter replacements, which do not provide real value for money. This gravely distresses us, and out of concern, we got into air purification to provide safe and fresh air for our clients and to create sensitization about the rising air pollution in our cities. Reffair started with a vision to provide reliable and affordable air purification products so everyone can protect against air pollution. While we cannot control pollution outside, the least we can do is to safeguard our homes, cars, and workplaces.